OLFACTORY DIRECITON
THE SCENT OF A STORY
Each of our fragrances is born from a scene, a feeling, a memory; a fragment of real life. Every perfume we create begins with an idea, not an ingredient. Then we translate that moment into scent, using notes as actors, composition as the plot, and texture as emotion.
We ask ourselves funny questions. What does resilience smell like? How do you bottle freedom?
Each answer becomes a story because we see perfume as a movie. Each scent tells a story about a single emotion, one raw slice of existence. The composition, the name, the notes. Everything plays a role in that narrative.
Take Aftermath, for example. The word speaks of what’s left after an event, but underneath it hides a metaphor: resilience. Its story unfolds through a rose drenched in rain, still standing, still beautiful, stronger than before, even after a storm.
In every fragrance, there’s a main character, one or two notes that lead the scene. They’re the actors, the emotional core. Around them, we build a supporting cast of notes that set the mood, create the tension, and deliver the payoff.
The goal is simple: to make you feel like you’re stepping into a scene where you are the main character. Because every note, every name, every bottle is a reminder that life is not meant to be watched. It’s meant to be lived.